If you’re looking for an answer to this question, you’ve probably already run into quotes ranging from 500 to 50,000 PLN and have no idea what to make of it. That’s normal — “a website” is like “a car”: the price depends on whether we’re talking about a scooter or a truck. Let’s break it down into specifics.
The short answer
For a small business or freelancer, a realistic budget for a brochure website is 1,500-5,000 PLN as a one-time cost, plus maintenance of 30-100 PLN per month (hosting, domain). An online store or a more complex application typically runs 5,000-25,000 PLN, depending on the number of features. Anything above that is usually custom systems, integrations with other tools, or the overhead of working with a large agency managing the project.
What actually drives the price
Number of pages and unique layouts
A site with 5 subpages where each looks different costs more than a site with 5 subpages built on 2 reusable templates. That’s not “cutting corners” — it’s simply fewer hours of work for the same quality.
Ready-made vs. custom-built
Pre-made templates (e.g., a polished WordPress theme) are cheaper because the design work was already done by someone else. A fully custom design from scratch adds roughly 1,000-3,000 PLN, but gives you something no one else in your industry has.
Dynamic features
A contact form is standard and doesn’t add extra cost. But each of these adds real development work:
- A client login panel
- Online payments (
Stripe,Przelewy24,PayU) - Booking/calendar functionality
- Multiple languages (each additional language is practically a second site to translate and test)
Who builds your site
A freelancer will typically quote lower than an agency, since there’s no overhead from multiple employees, a project manager, or an office. That doesn’t mean lower quality — it often means faster, direct contact with the person actually writing the code, instead of going through several intermediaries.
What you shouldn’t be paying for
- “Maintenance” without any specific actions. If someone charges you
200 PLN/month for “care” with no clear explanation of what that includes — security updates, backups, fixes? — ask directly. No clear answer is a red flag. - “SEO included in the price” that turns out to be one meta description. Real search optimization is a separate, ongoing process, not a one-time add-on.
- No ability to edit your own content. If you can’t change a photo or a piece of text yourself without paying for every tweak, that’s a more expensive setup long-term than it looks at the start.
How to ask for a quote and actually get a real number
Instead of asking “how much does a website cost,” describe to the provider:
- Roughly how many pages you need
- Whether you need login, payments, or other dynamic features
- Whether you already have finished copy and photos, or they need to be created from scratch
- Whether you want a fully custom design, or a good ready-made template is fine
With that information, a good provider can give you a concrete price range within minutes, instead of a vague “it depends.”
Wondering how much your website would cost? Send me a short description of what you need — I’ll reply with a concrete quote, no runaround.