If you’re looking for an answer to this question, you’ve probably already run into quotes ranging from 500 to 50,000 PLN and have no idea what to make of it. That’s normal, “a website” is like “a car”: the price depends on whether we’re talking about a scooter or a truck. Let’s break it down into specifics.
The short answer
For a small business or freelancer, a realistic budget for a brochure website is 1,500-5,000 PLN as a one-time cost, plus maintenance of 30-100 PLN per month (hosting, domain). An online store or a more complex application typically runs 5,000-25,000 PLN, depending on the number of features. Anything above that is usually custom systems, integrations with other tools, or the overhead of working with a large agency managing the project.
What actually drives the price
Number of pages and unique layouts
A site with 5 subpages where each looks different costs more than a site with 5 subpages built on 2 reusable templates. That’s not “cutting corners”, it’s simply fewer hours of work for the same quality.
Ready-made vs. custom-built
Pre-made templates (e.g., a polished WordPress theme) are cheaper because the design work was already done by someone else. A fully custom design from scratch adds roughly 1,000-3,000 PLN, but gives you something no one else in your industry has.
Dynamic features
A contact form is standard and doesn’t add extra cost. But each of these adds real development work:
- A client login panel
- Online payments (
Stripe,Przelewy24,PayU) - Booking/calendar functionality
- Multiple languages (each additional language is practically a second site to translate and test)
Who builds your site
A freelancer will typically quote lower than an agency, since there’s no overhead from multiple employees, a project manager, or an office. That doesn’t mean lower quality, it often means faster, direct contact with the person actually writing the code, instead of going through several intermediaries.
What you shouldn’t be paying for
- “Maintenance” without any specific actions. If someone charges you
200 PLN/month for “care” with no clear explanation of what that includes, security updates, backups, fixes?, ask directly. No clear answer is a red flag. - “SEO included in the price” that turns out to be one meta description. Real search optimization is a separate, ongoing process, not a one-time add-on.
- No ability to edit your own content. If you can’t change a photo or a piece of text yourself without paying for every tweak, that’s a more expensive setup long-term than it looks at the start.
How to ask for a quote and actually get a real number
Instead of asking “how much does a website cost,” describe to the provider:
- Roughly how many pages you need
- Whether you need login, payments, or other dynamic features
- Whether you already have finished copy and photos, or they need to be created from scratch
- Whether you want a fully custom design, or a good ready-made template is fine
With that information, a good provider can give you a concrete price range within minutes, instead of a vague “it depends.”
Wondering how much your website would cost? Send me a short description of what you need, I’ll reply with a concrete quote, no runaround.